封面

传播学辅修

的 JU Department of 沟通 offers three 小s that enhance any degree program. 的 辅修传播学 (18 credits) is a highly flexible program that allows you to select courses tailored to your interest and major. 辅修社会策略 Media (18 credits) focuses on courses designed to provide you with the skills to produce, execute and analyze effective digital media communication. 辅修体育传播 (15 credits) is an interdisciplinary program that combines courses in Sport Business and 沟通 to prepare you for a career in the sports industry. 了解更多信息 关于添加未成年人,电子邮件 jucomm@crepedcrusader.com.

辅修体育传播学*新*

Job opportunities are increasing in both the communication and sport industries. 学生 earning this interdisciplinary 小 will explore sport as a business and learn to apply effective communication skills to the many aspects of the sports industry. 的 小 combines classes in Sport Business and 沟通 to prepare students for careers in a variety of sports-related areas.

的目标 include strategic, deliberate, and effective communication that uses technology 而: 

  • Developing an understanding of the business of sport administration
  • Developing an understanding of sport promotion and technology
  • Developing an understanding of effective social media strategies
  • Successfully producing and re-telling factual sport stories through the use of video
  • Writing sport copy for news and feature stories via mass media 
  • Implementing successful social media campaigns 
  • Utilizing multimedia communication plans for desired effect 
  • Creating compelling content for specific social media platforms 
  • Understanding how to collect and share data for ROI for social media 
 
必修课程

COMM 207WI:新闻写作

COMM 217: Introduction to Multimedia Journalism and storytelling

COMM 325:社交媒体管理

SPO 300: Introduction to the Business of Sport

SPO 370:体育推广和技术

沟通 majors may complete the Sport 沟通 Minor, but are required to successfully complete two additional COMM courses for a total of six credits beyond 专业的核心要求. 学生 may select COMM 307, COMM 310, or COMM 332号代替com207号. 学生 must complete COMM 331 if COMM 325 is counting 完成通讯专业. 

Sport Business majors may count SPO 300 and SPO 370 towards the Sport 沟通 小. Sport Business majors are required to successfully complete nine additional hours in 沟通 with the following courses: COMM 207, COMM 217, and COMM 325. 

辅修战略社交媒体

Social media is an increasingly important skill in the job market. 作为个人晋升 tool, it is imperative as more than 90 percent of companies are using social media 为招聘. 此外, social media literacy, search engine optimization, data mining, and visualization are among the top skills desired by employers.

的 辅修战略社交媒体 focuses on the art and craft of communication 在社交媒体社会.  学生 participating in the 小 program will learn how to communicate successfully through a variety of social media platforms. 的目标 include strategic, deliberate, and effective communication that uses technology while

  • Developing and understanding effective social media strategies
  • Implementing successful social media campaigns
  • Utilizing multimedia communication plans for desired effect
  • Creating compelling content for specific social media platforms
  • Understanding how to collect and share data for ROI for social media

To earn a 小 is Strategic Social Media, students must complete four required courses (12 credits), and two COMM electives selected with the assistance of a communication 教员.

必修课程

COMM 101:大众传播与社会
COMM 217: Introduction to multimedia journalism and storytelling
COMM 310: Online Journalism and storytelling
COMM 325:社交媒体管理

可用的选修课

COMM 317: Multimedia Journalism and storytelling
COMM 331:视觉传达
COMM 332WI: Writing for Multimedia Journalism and storytelling
COMM 395: 沟通 Practicum (1 credit; may be repeated for up to 3 credits)
COMM 401:与不同的公众沟通
COMM 452:传播学专题

COMM 专业 may not 小 in Strategic Social Media, but they may earn the 战略社交媒体证书.

辅修传播学

No matter what career path you choose, knowing how to effectively communicate is an 基本技能. 学生 choosing to 小 in communication can customize their learning experience by selecting courses and practicums that are relevant to their major. 此外, students earning a 小 in communication are encouraged to participate in the variety of student media and professional development organizations in the Department of 沟通. This practical experience in story telling about their major provides valuable portfolio pieces, as well as a deeper understanding of the principles learned in class.

To earn a 小 in 沟通, students must complete 18 credit hours of COMM courses selected with the assistance of a communication 教员.

样本的课程
COMM 101:大众传播与社会
COMM 201: Principles of Speech 沟通
COMM 205:广告概论
COMM 207:新闻写作
COMM 215: Public Relations Practices and Procedures 
COMM 301:有效沟通

沟通

相关链接

联系

沟通

办公室的位置

杰克逊维尔大学
大学北路2800号
杰克逊维尔,佛罗里达州32211

办公时间

JUCOMM@crepedcrusader.com